Stop Guessing, Start Scaling: Optimize Your Ad Spend with Precise Signals and Clear Reporting
You are running ads, but the data does not tell a clear story. Attribution feels inconsistent, and reports do not fully match across platforms. This often happens when conversion signals from pixels, browser-side tracking, or server-side tracking are incomplete or not sent correctly to ad networks.
Wetrackads helps review and fix how these signals are captured and shared with platforms like Google and Meta. When conversion signals are accurate and consistent, reporting becomes clearer, and platforms can measure and optimize performance based on reliable data.
20+
Organizations that benefit from our expertise and services.
Audit, Track, Attribute, Automate, Scale
Why Tracking Data Often Feels Wrong
Most businesses already have tracking in place. Pixels are installed. Events are firing. Reports exist. At first glance, everything appears to work.
The problem becomes visible when decisions depend on that data. Google Ads shows one version of performance. Meta shows another. Analytics does not fully match either. Conversions happen, but attribution remains unclear. Over time, it becomes harder to know which campaigns actually drive results.
This creates a deeper issue. Ad platforms rely on conversion signals to learn and optimize. When those signals are incomplete, delayed, or missing, platforms make decisions based on weak information. Campaigns continue to spend, but optimization slows down. In some cases, valuable conversions never reach the ad platform at all.
As a result, budgets get allocated based on partial data. Spend increases, but efficiency does not improve at the same pace. Businesses end up paying for traffic without fully understanding what is working and what is not. The loss is not always obvious, but it builds over time.
This is how tracking problems quietly turn into financial problems. Not because ads stopped working, but because the data behind them stopped telling the full story.
Where We Step In
Most tracking problems do not come from one broken tool. They happen when different systems connect without a clear structure, and no one owns the data end-to-end.
This is where Wetrackads steps in. We review your tracking and analytics as a complete system. We look at how data moves between platforms, where it loses meaning, and why numbers stop lining up when you need to make decisions.
We do not sell software or push tools. We take responsibility for bringing clarity back into your tracking so you can finally see which efforts drive real results. When your data becomes clear and consistent, you gain control over your decisions instead of relying on assumptions. This gives you the confidence to scale what works and move forward without second-guessing your numbers.
Our Core Services
Conversion Tracking
This is usually where things first go wrong. Conversions fire, but they mean different things across platforms. We step in to define what actually matters for your business and align tracking so every system records it the same way. This includes reviewing pixels, browser-side tracking, and server-side signals to ensure conversions are captured and shared accurately. When signals and tracking points work correctly, ad platforms receive reliable information. Numbers stop arguing with each other, and tracking becomes something you can trust and use with confidence.
GoHighLevel (GHL)
We use GoHighLevel as a connected system, not just a CRM. Tracking, automation, and reporting all depend on how it is structured. We align pipelines, workflows, and data flow so nothing feels disconnected. We also help businesses and agencies customize their GoHighLevel setup with white labeling, sub account organization, and tailored workflows. When needed, we create custom snapshots to simplify the deployment of funnels and automations.
Advanced Tracking Solutions
Some setups go beyond basic pixels and tags. Data drops, duplicates, or stops making sense once traffic scales. We handle these cases by rebuilding tracking logic where standard setups fall short. This can include server-side tracking and custom event handling. The focus stays on control and accuracy, not complexity.
Web Designing
Design affects how users move and how tracking behaves. We design pages that guide users clearly while supporting accurate event tracking. The focus stays on usability and measurement working together. When design ignores data, both suffer.
Web Development
Tracking issues often trace back to the website. Forms submit, but events fail. Pages load, but data never reaches analytics. We build and adjust websites with tracking in mind so that user actions are recorded correctly. This reduces silent data loss that most teams never notice.
Data Visualization
Most teams are not short on data. They are short on clarity. We build reports that answer real questions instead of showing everything at once. You should be able to look at a dashboard and understand what changed and why. If a report needs explanation every time, it is not doing its job.
UTM Tracking
UTMs often look fine until reporting starts to break—inconsistent naming and missing parameters cause traffic to blend. We clean and structure UTMs so sources stay clear across platforms. This gives you stable attribution even as campaigns grow.
Marketing Automation
Automation depends on timing and context. When data is unreliable, automation creates more problems than it solves. We connect tracking with automation so actions trigger for the right reasons, not just because a rule exists. This keeps workflows clean and reduces the need for constant manual fixes.
APIs & Webhooks
Sometimes native integrations do not hold up. Data arrives late, incomplete, or not at all. In those cases, we connect systems directly using APIs and webhooks. This keeps data moving reliably between ad platforms, CRMs, and backend tools. Accuracy comes from control, not shortcuts.
How We Work
At WeTrackAds, we begin by understanding how your current systems work together. This includes your tracking, reporting, ad platforms, and any tools connected to your website or CRM. The goal is to see how data flows today and where clarity starts to break down.
From there, we improve the areas that affect accuracy and visibility. This may involve fixing tracking gaps, aligning reports, connecting platforms properly, or adjusting how information moves between systems. Every change is made with long-term reliability in mind.
Once updates are in place, we review and test the full setup. We check that conversions, reports, and connected tools reflect the same information. This ensures your tracking, analytics, and automation all work from a consistent foundation.
As your business evolves, your systems evolve too. We stay available to help maintain accuracy and clarity over time, so your data continues to support confident decisions.
Who We Usually Work With
We work best with teams that already invest in marketing and want to make better decisions from their data. These are not early-stage setups. Tracking exists, but trust in the numbers does not.
We typically work with:
- E-commerce businesses that rely on paid traffic and need clean revenue attribution
- Lead-based businesses where forms, calls, and follow-ups need clear tracking
- Agencies that manage ads for clients and want reliable reporting across accounts
- Growing teams that feel their data is harder to trust, as spending increased
This work is usually not a fit for:
- Businesses are just starting with ads.
- Teams looking for quick fixes or surface-level setups.
- Anyone who wants dashboards without understanding what drives the numbers.
The best results come when tracking supports real decisions, not just reporting requirements.
What Working With Us Is Like
At WeTrackAds, we take a practical approach to reviewing and maintaining your tracking and systems. This helps ensure your data stays consistent and your setup continues to support your growth.
- Clear Direction
We do not start with assumptions. We first look at how your numbers behave across platforms and where they stop making sense. That early clarity helps avoid changes that only add more confusion.
- Straight Communication
We keep conversations grounded. You will know what matters, what does not, and why. Instead of overwhelming you with details, we focus on what helps you move forward.
- Easier Decisions
When numbers start telling the same story, reviews feel different. Discussions become shorter and more focused. Decisions feel calmer because the data supports them instead of fighting them.
- Ongoing Attention
Tracking rarely stays perfect on its own. As systems and campaigns change, small issues appear. We stay involved so those issues get handled before they affect reporting or confidence.
Success Stories
At WeTrackAds, our clients rely on us for accurate tracking and impactful marketing results. Here’s how we’ve helped businesses grow and succeed, driving measurable outcomes and lasting success.
Rob Llewellyn
As the owner of rapidly growing online business, I have found Sohail to be a tremendous help to me over the last few years. When I run into technical tasks that are beyond my basic level, Sohail is my go-to expert. He’s been an absolute whizz with any piece of technology or integration I’ve thrown his way. His work is fast and efficient and I trust him. I can’t recommend Sohail enough.
William Brown
Sohail has been such a pleasure to work with, he really has. He helped us with our web development and functionality and also went out of his way to make adjustments for us on very short notice. Genuinely, I'm thankful to have Sohail within my network. Highly recommended.
Dominic Bargeton
Sohail has been incredibly professional, meticulous, and thorough while helping us create a custom automation tool tailored to our business. His expertise and efficiency were genuinely remarkable. I highly recommend his exceptional services to anyone in need.
Shaqir Hussyin
Sohail has been such a joy to work with, always delivering prompt, efficient, and reliable support. He consistently goes above and beyond, ensuring every detail is thoroughly covered. Truly, I’m incredibly grateful to have Sohail in my network. Highly recommended.
Marilyn Rose Sandoval
Sohail is reliable and professional. He is a person who just gets the job done
Jennifer McLean
Sohail is very proficient in everything I asked him to do around funnels, online tech, affiliate program, Zapier integration, ClickFunnels and especially automations and scaling projects, and much more. He is a huge asset to have supporting your business. He is prompt and gets the job done. He is an excellent communicator and thinks things through for each project. I highly recommend Sohail. ! Jennifer McLean, CEO McLean MasterWorks & Creator of The Spontaneous Transformation Technique
Kenneth M. Milosovic
Sohail is the best web guy I have ever used hands down. I don’t know how he’s so fast at what he does?
Sue R. Levy
Sohail is EXCELLENT! I recommend him with enthusiasm and not a single reservation. He is a talented designer and a pleasure to work with. He created the logo for my company - and I use him on all my projects that require a graphic designer. He turns projects around quickly and is very reliable.
Brian Arredondo
When I first started Executive Technology Solutions I hosted a competition for my business logo. Sohail not only delivered by far the best product, but his rates are reasonable, and he was perfect on the commuhnication. He is super creative, and I have hired him since. HE does great work, so give him a shot! HIGHLY EXPERIENCED PROFESSIONAL. Thanks Sohail for all your help.
Frequently Asked Questions
Do you work with businesses that already have tracking set up?
Yes. Most of our work starts with existing setups. Tracking is usually present, but the data feels inconsistent or hard to trust. We focus on fixing and aligning what is already there.
Do you require access to all ad and analytics platforms?
We only ask for access where it is necessary to understand how data flows. If something is not required, we do not push for it. Access stays limited and purposeful.
Do you offer one-time setups or ongoing support?
It depends on the situation. Some clients need a focused cleanup and alignment. Others prefer ongoing support as their systems grow and change. We discuss this after reviewing your setup.
Will this improve ad performance?
Our work focuses on data accuracy and clarity. Better tracking supports better decisions, but we do not control ad performance. We make sure the data you use to optimize is reliable.
How long does it take to see clarity in reporting?
In many cases, clarity improves quickly once tracking issues are fixed. More complex setups take longer. We explain timelines clearly before starting any work.
Is this a fit for small or new businesses?
This work fits best when ads are already running, and decisions rely on data. If tracking is not yet important to your business, this may not be the right time.
Let’s Talk About Your Tracking Setup
If your tracking data feels confusing, a short conversation can help. We look at how your setup works today and where the confusion might be coming from. The goal is simple. To help you understand what is happening and what to do next.