Introduction:
Accurate ad attribution and conversion tracking are both pivotal elements for achieving success in Facebook Ads campaigns. At WeTrackAds, we understand the crucial role that ad attribution plays in maximizing your advertising efforts. That’s why we recommend the powerful solution of Hyros for ad attributions and conversion tracking. In this concise yet comprehensive guide, we will walk you through the step-by-step process of setting up Hyros for ad attributions and conversion tracking on Facebook. By seamlessly integrating Hyros with Facebook, you will gain valuable insights into the impact of your ads and attribute conversions effectively. This will enable you to optimize your ad performance and make data-driven decisions that yield exceptional outcomes for your business. Join us as we delve into the realm of ad attributions and conversion tracking, empowering you to elevate your advertising strategies to new heights.
Step 1: Configuring Your Tracking Domain in Hyros
To track conversions effectively with Hyros, configure your tracking domain using these steps:
- Access the settings in your Hyros account and go to the tracking domains tab.
- Click on “Add domain” and enter your custom domain.
Considerations:
- Choose a unique domain that is specific to your business.
- If desired, you can use a subdomain of your existing parent domain.
Step 2: Setting Up Your CNAME in the DNS Provider
Once you have configured your tracking domain in Hyros, proceed with setting up a CNAME (Canonical Name) record in your DNS provider. Here’s how:
- Copy the provided information, including the domain, type (CNAME), and target.
- Access your DNS provider and create a new CNAME record.
- Use the appropriate prefix for your domain in the name or host field.
- Save the DNS record to complete the setup.
Step 3: Verifying the CNAME
Verifying the CNAME record is essential to ensure its correct setup. Follow these steps:
- Return to the tracking domains tab in Hyros and click “continue.”
- Select “I’ve configured the CNAME Record” to initiate the verification process.
- Allow up to 24 hours for the domain to verify its configuration.
- Optionally, you can use Google’s dig tool to check the existence of the CNAME record by selecting “CNAME” and entering the full domain with the name.
Step 4: Copying the Tracking Script
Once your tracking domain is successfully verified, it’s time to copy the tracking script from Hyros for website implementation. Follow these instructions:
- Go to your Hyros account.
- On the left side of the dashboard, you will see a menu. Click on the “Tracking” option.
- Look for the universal script tab and click on that.
- Select the custom domain you previously configured.
- Copy the provided tracking script.
Step 5: Pasting the Tracking Code into Your Website
To enable Hyros to effectively track and analyze user behavior on your website, you need to insert the tracking code into your website’s code. Follow these steps:
- Access the backend of your website or content management system (CMS).
- Locate the header section of your website’s code, usually found within the <head> tags.
- Paste the tracking code obtained from Hyros just before the closing </head> tag to complete the website implementation.
Save and publish your changes to ensure the tracking code is implemented on your website.
Step 6: Adding Hyros Parameters to Your Ad Campaign URLs
Before integrating Hyros with Facebook, it’s crucial to add specific Hyros parameters to your ad campaign URLs. This step ensures accurate tracking and attribution of conversions. Follow these instructions:
- In your Facebook Ads Manager, navigate to the ad campaign you wish to track with Hyros.
- Locate the URL field for your ad creative or destination link.
- If you have already added other parameters like UTMs, separate them with an ampersand (&) and append the following Hyros facebook parameters: fbc_id={{adset.id}}&h_ad_id={{ad.id}}. This ensures that all parameters are correctly passed and tracked by Hyros.
- Save and launch your ad campaign with the updated URLs.
Step 7: Testing the URL Parameter in Facebook Ads Manager
To ensure the URL parameter is correctly implemented and visible in Facebook Ads Manager, follow these steps:
- In Facebook Ads Manager, navigate to the ad campaign modified with the URL parameter.
- Click on “Customize Columns” within the “Custom” dropdown menu on the right side.
- In the “Customize Columns” window, select the “Tracking” tab.
- Within the “Tracking” options, click on “URL Parameters.”
- Locate and select “URL Parameters” from the available options in the column list.
- Drag the “URL Parameters” column to the top of the column list for better visibility.
- Click “Save” to apply the changes.
Step 8: Integrating Hyros with Facebook
To fully harness the power of Hyros for your Facebook Ads campaigns, it’s crucial to integrate Hyros with your Facebook account. Follow these steps to seamlessly connect the two platforms:
- Open your Hyros account and navigate to the settings section.
- In the settings menu, locate and click on “Integrations”.
- Look for the Facebook integration option and click on “Configure”.
- You will be prompted to connect your Facebook account for tracking your ads.
- Simply follow the on-screen instructions.
Grant the necessary permissions to Hyros to access your Facebook Ads data.
Once the integration is successfully established, Hyros will begin collecting data from your Facebook Ads campaigns.
By integrating Hyros with Facebook, you unlock a wealth of advanced conversion tracking and attribution insights. This powerful integration empowers you to measure the impact of your Facebook Ads on conversions, optimize your ad spend, and make data-driven decisions to enhance your overall marketing performance.
It’s important to regularly check and ensure that the integration between Hyros and Facebook remains active and properly synced. This ongoing maintenance guarantees that you can continue benefiting from Hyros’ comprehensive tracking and analytics capabilities for your Facebook Ads campaigns.
Remember, with Hyros and Facebook working together seamlessly, you can unleash the full potential of your ad campaigns and achieve greater success in reaching your marketing goals.
Conclusion:
Integrating Hyros with Facebook for ad attribution is the ideal and most effective way to track and optimize your Facebook Ads campaigns. At WeTrackads, we confidently recommend Hyros as the best setup for ad attribution. Our team of experts is ready to assist you in implementing these strategies and achieving your marketing goals. Let us handle the technical aspects while you focus on growing your business. Contact us today to learn more about our services and how we can help you unlock the full potential of your advertising efforts.
If you’re interested in setting up conversion tracking, we have prepared another dedicated blog. Discover the comprehensive guide on conversion tracking to take your ad tracking and optimization to the next level. Learn how to measure the impact of your ads, optimize your ad spend, and make data-driven decisions. Visit our blog to access this valuable resource and gain insights for enhancing your marketing performance. Maximize your ad campaigns by exploring the conversion tracking guide now!
