Conversion Tracking Case Study: Hanoun Institute of Health
How We Fixed Conversion Tracking & Improved Facebook Attribution
Hanoun Institute of Health was struggling with inaccurate conversion tracking and poor attribution, making it difficult to measure campaign performance and optimize ad spend. We implemented a complete tracking system that delivered reliable data, improved attribution, and enabled smarter marketing decisions.
Client Overview
Hanoun Institute of Health helps women aged 45+ achieve sustainable weight loss by focusing on long-term health rather than short-term dieting methods. Their holistic approach addresses the root causes of weight gain and supports lasting lifestyle changes.
About the Client
Led by Andrew Hanoun, a Metabolism & Weight Expert with a Doctorate in Naturopathy and expertise in Psychology, Neuroscience, and Functional Diagnostic Nutrition, the institute provides science-backed programs designed for long-term success.
Challenges with Conversion Tracking
Before implementing our solution, the business faced several critical issues:
Inaccurate Conversion Tracking
The institute struggled with unreliable conversion tracking, making it difficult to assess the success of marketing campaigns and identify areas for optimization.
Fragmented Data Flow
There were inconsistencies in how data flowed between their website and advertising platforms, causing gaps in the user journey and preventing accurate conversion measurement.
Facebook Attribution Issues
Hanoun Institute had difficulty correctly attributing sign-ups and purchases to Facebook ads, which hindered their ability to evaluate ROI and optimize ad performance.
Our Conversion Tracking Solution
To address these challenges, we implemented a comprehensive solution for conversion tracking and attribution, which included the following key actions:
Server-Side Conversion Tracking Setup
We set up server-side conversion tracking for Hanoun Institute of Health, replacing the old client-side tracking setup. This ensured more reliable and accurate tracking of key actions such as program sign-ups, consultations, and purchases. Server-side tracking helped mitigate issues caused by ad blockers and browser privacy settings, ensuring data accuracy.
Elimination of Cookies
The business transitioned to a cookie-free tracking system, in line with modern privacy regulations such as GDPR. This reduced data discrepancies caused by third-party cookies and improved the accuracy of the tracking system.
Click ID Integration
We integrated click_id tracking throughout the entire user journey, ensuring that conversions could be accurately attributed to specific marketing channels. This allowed Hanoun Institute to track users from their initial ad interaction through to the final conversion, providing clear attribution for each marketing touchpoint.
Proxy Purchase Tracking via Zapier
We set up a proxy purchase tracking system using Zapier to capture offline and online purchases and sign-ups. This allowed us to send relevant conversion data back to Facebook, enabling more accurate attribution for all types of conversions, not just those completed on the website.
Results & Performance Improvements
After implementing these solutions, Hanoun Institute of Health achieved:
Reliable Conversion Data
The shift to server-side tracking provided accurate and consistent conversion data, even in the presence of ad blockers or privacy settings.
Enhanced Attribution Accuracy
With click_id integration and proxy purchase tracking, Hanoun Institute could now correctly attribute leads and purchases to Facebook ads, allowing for better campaign performance evaluation and optimization.
Optimized Campaign Performance
The institute was able to use precise conversion data to fine-tune their advertising strategy, optimizing ad spend, identifying high-performing channels, and scaling successful campaigns.
Want Similar Results?
If you’re facing issues with conversion tracking, attribution, or campaign performance, we can help you implement a reliable tracking system that delivers accurate data and measurable results.
Get in touch today to improve your marketing performance with advanced tracking solutions.
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